Gender roles in leadership and how they impact behavior Research Paper

Gender roles in leadership and how they impact behavior - Research Paper Example Action of any leader has been always dependent on the response given by the followers, and these actions also responsible to control the leader’s future activities. Therefore according to Sullivan leadership in a mutual process of influence between an individual (leader) and the followers to achieve a certain goal. (Sullivan, 2009, abstract). With the development of society and work culture, it is now very clear that the opportunity to free both men and women from the concept of gender stereotype is already there, to understand the implication of this change it is quite essential to discuss about the history of gender roles in respect to leadership. According to Perschel (2009), There was a long standing though that men were strong and assertive where as women were communal, strong and understanding, this was the thought process presented to describe why the successful women were not the leaders. But according to her, this concept brought few questions such as why in the first place leadership was only associated with men and so on (Perschel, 2009). History of leadership: During 1900 most of the people were not well educated and therefore he leadership role was associated with only a few men, the theory of the great man clarified the fact that due to that less education only a handful of men was associated with leadership power and enjoy superiorintelectual and moral capabilities. But after world war I and II, the scenery started to change as more people get well educated and different industry all over the world was in search for more leaders. During the middle of 1900 century people who was acting as the leaders were used the military style and command .These were also noticed in different hierarchialorganizations where the prevalence of command and control level were established. Most of the leaders were men and the power was distributed among them. They used to be dominative, aggressive and individualistic. By the late 20th century women used to take part in the management activities but at the beginning they have to learn how they could survive in the culture of command and control of men. The minority group of female, who entered the management structure are initially recognized just as tokens. Perschel refers to the concept of â€Å" rules of three†- there was a necessity to have at least two people supporting the thoughts of minority groups, before it could be heard by the dominant male management team. According to her, women needed to show their power-both individualism and assertiveness with a proper balance of feminity, softness and community orientation to be heard and get proper attention by the top management (Perschel, 2009). Change in Gender Stereotype in Leadership: With the development of the world economy and standard of work culture it is at present absolutely necessary that every organization has to be fast and nimble in order to be successful. leaders of the top management need to create a work culture where the employees feel comfortable and adapt quickly.the high performing work force can only be managed by a leader who have qualities that ensured 6the belief on each and

MK 491 Seminar in Marketing-Report Research Paper

MK 491 Seminar in Marketing-Report - Research Paper Example Since then it has literally transformed to a giant firm employing over 10,000 people. Google Inc. is a household name for their search engine service. Google has become so big now that it has almost become a new word in English language. Research Question The Research question posed here is discussion of the product, pricing, promotion and distribution strategies adopted by Google Inc. Literature Review Google Inc. is one of the top technology companies in the world. It offers a range of products and services which caters to the needs of the users. This company is present across different domain in the Internet and most of the consumers use their products and services in everyday life. Google hence uses different strategies to market their diverse products and services. Since they offer such diverse set of products and services, they use different market segmentation strategy to reach out to their consumer base. Their positioning strategy has to be prefect so that they live up to con sumers demands. Similarly their pricing and distribution strategy has to be developed to make them be on profit terms with other competitors. Analysis and Findings Overall business and marketing strategy of Google For Google their biggest success factor is the search engine which they have created. Google alone earns millions of rupees through advertisements. For Google information gathering is the key to their success. It makes all the products and services in such a way that it caters to all the segments in the market. This makes non-profit and private use by users absolutely free of cost. The founders of Google have a strong liking to education and libraries. The atmosphere of the company is like a university where continuous research and analysis of their product and services are done. They strive continuously for better search methods so that more useful information is available to the consumers through as many means as possible. Hence all the employees are encouraged to create something new and are rewarded for their effort through means like freedom with work hours, free meals, competitive pay etc. It organizes Annual Code Jam international competition which aims at solving the mind racing problems, and the winner is given large amounts of money. This helps them to find bright new employees. Hence Google primary business strategy is the innovation which the innovation in their products and services which they brings in front of the consumers. They have been largely successful at their overall business strategy. Segmentation strategy The segmentation strategy of Google is very diverse. Google has a diverse product line and hence it is present everywhere to cater to a number of users worldwide. For instance Google Search and other products are available to users at over 110 languages and it is still expanding (Anderson, Lazarus, Loftsgaarden and Weiss, 2003). According to a survey conducted in United States it was seen that their Search Engine was popular among users less than 34 years of age. Among them 55% of the users are male. Their users are predominantly technologically adept. Most of the users are business professionals. Again the products like Google plus, Google hangout, Picasa indicate that they are targeting the young peoples who are in their colleges and like to engage in social networking. One of the best Google products is the YouTube